Avoid Boring Interviews! How to Choose Guests & Keep Listeners Hooked

The Ultimate Guide to Podcast Guest Interviews: Boost Your Audience and Become an Authority

Podcasting is a powerful way to connect with your audience, build your brand, and establish yourself as a thought leader. But to truly stand out in a crowded market, mastering the art of the guest interview is key. Done right, guests bring fresh perspectives, expand your reach, and boost your show's credibility.

In this guide, we'll break down everything you need to know to attract the perfect guests, conduct engaging interviews, and maximize the impact of every guest appearance.

Part 1: Finding Guests That Will Grow Your Podcast

• It's Not Just About Followers: While a big following helps, focus on guests who bring a NEW audience – people who are similar to yours in interests, but not an exact replica. This expands your reach the most effectively.

• Think Like a Matchmaker: Are your ideal listeners business owners? Look for guests who advise entrepreneurs. Do you talk about wellness? Seek experts in various wellness fields. There needs to be some overlap!

• Seek Out Industry Influencers: Don't be afraid to reach out to respected figures in your niche. Smaller influencers might be more likely to reciprocate promotion, but big names can provide a serious visibility boost.

• Expertise is King: Guests should be knowledgeable and have insights that your audience craves. They should be able to go deep on a topic, not just give surface-level answers.

Part 2: Maximizing Guest Visibility (and Yours!)

• Cross-Promotion is Crucial: Provide your guest with short, shareable video clips and they should do the same for you. Set expectations for sharing these on social media to tap into each other's networks.

• The Power of Teasers: Build anticipation by releasing guest headshots, intriguing quotes, or short "coming soon" teasers. This creates excitement and encourages people to tune in.

• Visuals Matter: Help remote guests look their best with tips on lighting and background. This elevates your podcast's professionalism. Remember, when your guest shines, so do you!

• SEO Benefits: Podcast interviews are fantastic for SEO! You'll naturally incorporate relevant keywords in your conversation, plus your guest's backlinks may boost your domain authority.

Part 3: Conducting Interviews That Keep People Hooked

• Preparation is Key: Research your guest beforehand. Having basic knowledge lets you dig deeper with your questions, leading to more valuable content.

• Active Listening Wins: Don't simply wait for your turn to speak. Truly listen to your guest's answers. This allows you to ask insightful follow-up questions that take the conversation to the next level.

• Highlight Their Brilliance: Your job is to make your guest look great! Ask about their accomplishments, projects, and allow them to share their unique perspective.

• Banish the Boring: Avoid generic "Why did you get into this field?" questions. Pre-interview your guest to uncover a more compelling angle to their story.

Part 4: Calls to Action That Convert Viewers to Subscribers

• Give Your Guest a Shout-Out: Promote their social media, website, book, etc. This is both good podcast etiquette and builds a mutually beneficial relationship.

• Don't Forget Yourself!: Remind listeners where to find YOUR podcast, subscribe, and follow you on social media. Turn a one-time viewer into a loyal fan.

• Link, Link, Link: Include all relevant links in your show notes and YouTube description! Make it easy for people to connect with your guest and discover more of your content.

Ready to Take Your Podcast to New Heights? Our Studios Can Help!

We offer professional podcast studios, editing, and production services to make your show shine. Let us handle the technical side so you can focus on amazing content and compelling interviews.

If you’d like the video with this information, click the following link:
Avoid Boring Interviews! How to Choose Guests & Keep Listeners Hooked

Podcasting is still on the rise in the US

The Infinite Dial Report is Out!

Edison Research and Triton Digital just dropped their annual Infinite Dial report, and it's packed with insights for audio creators and podcast enthusiasts. Let's break down some key takeaways that matter for us:

Podcasts are Keeping Their Cool

The percentage of Americans 12+ familiar with podcasting stayed pretty steady at a solid 79%. While not a massive spike, this shows podcasts are firmly established in the media landscape. They're not some niche fad, they're here to stay!

Monthly Podcast Listening is Up

Even better news - monthly podcast listening saw a healthy bump from 62% to 68% of Americans 12+. People aren't just aware of podcasts, they're actively tuning in every month. This means a bigger potential audience for our awesome work.

Smart Speaker Mania

Love 'em or hate 'em, smart speakers are a huge force in podcasting. More and more people are asking Alexa and friends to play their favorite shows. This highlights the importance of having a clear, easy-to-remember podcast name for effortless voice searches.

What Does It Mean for Pedal Stomper Productions?

These trends tell us it's a fantastic time to be in the video podcasting game. We're committed to keeping things fresh, finding those niche audiences, and helping you in delivering top-quality content that keeps those customers coming back for more.

Want to Dive Deeper?

Check out the full Infinite Dial report – it's a goldmine of data for refining your podcasting strategy. Podnews Report.

Got thoughts or questions about what this means for your podcast? Drop us a comment – let's chat!

One Video Podcast: The Fuel for Your Content Marketing Machine

Creating consistent, high-quality content is a constant battle for businesses of all sizes. But what if we told you one video podcast could be the foundation for your entire content marketing strategy?

In this post, we'll explore how to transform a single video podcast into a content ecosystem, saving you time and effort while boosting your reach and engagement.

The Power of the Video Podcast: Beyond the Surface

Here's why video podcasts are the ideal content starting point:

• The Human Connection: Viewers see your face, hear your voice, get a sense of your personality. This builds trust faster than text or audio alone.

• SEO Superpower: Search engines love video, and transcripts provide valuable keywords. This translates to better ranking potential for your website and content pieces.

• The Reach Factor: Video performs exceptionally well on social media, which means your message spreads further when you repurpose wisely.

Great Content In, Great Content Out

When you put genuine effort into your podcast – interesting topics, insightful guests, polished audio – it naturally yields high-quality "ingredients" for breaking down into other formats. It's like baking: good ingredients make a better cake!

From Podcast to Content Powerhouse: Repurposing Strategies

Here's where the content creation magic happens:

• Short, Punchy Clips: Isolate those wow moments, expert answers, for shareable social media snippets.

• Blog-Ready Transcripts: Your episode becomes a well-structured blog post, boosting SEO (bonus points for embedding the video!).

• Visual Quotes: Overlay powerful statements on relevant images – perfect for platforms like Instagram or Pinterest.

• Guest Highlights: Share clips introducing your guests, encouraging them to share to their networks – win-win!

Tailor to the Platform, Connect with the Right Audience

Understanding your audience is crucial for maximizing the repurposed content's impact:

• Thought Leadership Platforms: LinkedIn loves longer clips and in-depth blog posts.

• Snackable Content Platforms: TikTok favors short, to-the-point videos.

Remember, consistent publishing reinforces your brand and keeps audiences coming back for more.

Track, Analyze, and Adapt

Pay attention to your analytics! Which repurposed pieces perform best on which platforms? Use that intel to guide your future content creation.

The Long Game Mentality

Building a successful content strategy isn't overnight. Focus on quality, create that content library, and your ideal audience will grow organically.

Ready to Get Started?

Pedalstomper Productions makes your video podcast journey easy! We handle the technical aspect, so you can shine, sharing your knowledge and growing your business. If you’d like to see more, check out the YouTube video

Contact us today for a free consultation!

Why podcasting thrives on an open playing field

In the world of social media, we're used to familiar platforms like Facebook and YouTube. These "walled gardens" control our content. The algorithms curate our feeds, and shifting trends can leave creators scrambling. There is a wonderful corner of the internet where things are different: the world of podcasts.

The secret? Open-ness. Unlike social media, where content lives within the platform's confines, podcasts rely on RSS feeds, a technology as old as the internet itself. This seemingly simple file acts as a key, unlocking your podcast on any app or platform that supports it.

Here's how it works:

• You subscribe to a podcast: You provide your podcast app with the unique RSS feed URL (think of it as the podcast's address).

• Magic happens: The app regularly checks the feed for new episodes and downloads them automatically.

• Freedom to choose: You're not tied to any single platform. Whether you prefer Apple Podcasts, Spotify, or a niche app, your subscriptions follow you.

This open system offers significant advantages:

• Creator empowerment: No longer are you subject to the whims of platform overlords. Podcasts empower you to tell your story, your way. Explore diverse monetization options, connect directly with your audience, and become the master of your own creative domain.

• Transparency: Forget the murky, algorithm-driven shadows. With podcasts, the light shines brightly. Listeners know exactly what they're getting – genuine personalities, unfiltered perspectives, and authentic connections. It's a refreshing breath of fresh air in a world of digital manipulation.

• Innovation: Anyone can build a podcast app! This openness fosters competition and keeps things exciting.

• Surveillance-resistant: Podcast advertising isn't built on tracking every click and purchase. It's often more personal and community-driven.

So, the next time you hear "find us wherever you get your podcasts," remember: you're not just subscribing to an episode; you're supporting a unique internet ecosystem built on openness, empowerment, and the freedom to choose. Dive in and explore the vast world of podcasts – you might just discover your new favorite show, and become part of a truly open and vibrant online community.

The Resounding Rise of Spoken Word Audio: A Deep Dive into the 2023 Report

In an era dominated by digital content, spoken word audio has emerged as a powerhouse, achieving new pinnacles in audience reach and share in the United States. The recently unveiled Spoken Word Audio Report 2023, a collaboration between NPR and Edison Research, sheds light on the unprecedented growth and evolving trends in this dynamic landscape.

Record Audience Size and Listening Time

The report's standout revelation is that almost half of the U.S. population aged 13 and above, a staggering 135 million individuals, engage with some form of spoken word audio daily. This marks a notable 2% uptick from the previous year. Moreover, spoken word audio now commands a significant 31% of daily audio time, experiencing a remarkable 55% surge over the past nine years.

Home: The Epicenter of Spoken Word Audio

A seismic shift is observed in the listening locations, with a substantial 60% of daily spoken word audio consumption transpiring at home. Daily listening time at home has surged from 27 to 41 minutes since 2014, underlining the pivotal role of the home environment in the spoken word audio experience.

In-Car Dynamics and the Mobile Triumph

While in-car listening has seen a decline to 24%, AM/FM radio retains its stronghold, constituting 62% of spoken word audio consumption in the car. A significant milestone is reached as mobile devices claim the lion's share for the first time, comprising 39% of daily spoken word audio consumption, outpacing AM/FM radio receivers.

The Podcasting Renaissance

Podcasts emerge as the undisputed star, capturing a robust 36% of spoken word audio time. Notably, 28% of this podcast listening time is devoted to NPR/public radio. At home, a striking 40% of spoken-word audio consumption is attributed to podcasts, highlighting their increasing significance in the audio landscape.

This surge in spoken word audio not only reflects changing consumption patterns but also presents a powerful opportunity for brands seeking to connect with and expand their audience. The cultural shift towards digital platforms, particularly podcasting, mirrors the evolving landscape of audio consumption.

As Lamar Johnson, NPM VP of Sponsorship Marketing, rightly points out, "Each year we keep a close eye on the number of people who are listening and the amount of time spent with Spoken Word Audio. We’re happy to see that for 2023, more people than ever are listening and they are spending even more time with Spoken Word, providing a powerful opportunity for brands looking to expand and engage their audience."

Megan Lazovick, VP at Edison Research, emphasizes the growing influence of podcasting, stating, "Podcasting now accounts for over one-third of the time spent with spoken word audio. The cultural shift to digital certainly benefits this space, or perhaps, it’s vice versa - the growing enthusiasm for podcasting is shifting the culture digital. Either way - podcast listening continues to grow."

In conclusion, the Spoken Word Audio Report 2023 underscores the immense potential of spoken word audio in capturing diverse audiences and suggests a paradigm shift in the way we consume audio content. For a comprehensive exploration of the report's findings, visit npr.org/spokenwordaudio.

#SpokenWordAudio #AudioRevolution #PodcastingTrends #EdisonResearch #NPRInsights

How to Increase Your Brand Awareness with a Video Podcast

In today's digital world, it's more important than ever for your business to have a strong online presence. Video is a big part of that and one of the best returns on investment that you can make it through the creation of a video podcast. Video podcasts will help you to reach a wider audience, build trust and credibility, and create a more engaging experience for your viewers.

Here are some specific ways that video podcasts can help you increase brand awareness:

• Expand your reach by finding a wider audience.

  • Video podcasts can be shared on social media, YouTube, and other online platforms, which means that you can create a simple piece of content, that can work well across all platforms. This will allow you to reach people who may not be familiar with your brand or industry, but who are interested in the topics that you discuss on your podcast.

• Build trust and credibility with your customers…or soon to be customers.

  • When people can see you and hear you, they are more likely to trust you and believe in what you have to say. This is because they can get a better sense of your personality and expertise. It’s this visual connection that makes a huge difference. It appeals to the empathetic side of people giving you the chance to talk openly about how your product can serve them. In addition, the video component will also give you the opportunity to showcase your products or services in a more visually appealing way. Seeing is believing, right?

• You will Create a more engaging experience.

  • Video podcasts are engaging because they allow you to connect with your customers through the visuals that tell your story. We can even help you to include things like video clips, images, and graphics. Having a visual experience can help to keep your viewers' attention and make your content (and your brand) more memorable.

• Improve your search engine ranking.

  • Video podcasts can also help you and your brand to increase your search engine ranking or SEO. This is because Google and other search engines (like the second most popular search engine, YouTube) index video content. When people search for topics related to your industry, product, or expertise, your video podcast will appear in the search results. This can help you to reach new customers and grow your brand awareness beyond what you thought was possible.

In less than an hour a week, you can create enough content to last throughout the month. It's a great way to increase brand awareness and reach a wider audience with a return on both the financial and time investments that’s hard to beat. Not only does it open up customer acquisition channels, but it also can be a very rewarding experience for everyone involved.

How Pedal Stomper Productions Can Help

At Pedal Stomper Productions, we make it easy for businesses to create high-quality video podcasts. We have a state-of-the-art studio and an experienced team of producers who can help you with everything from planning and recording to editing and distribution.

We also offer a free hour and a half consultation to all of our potential clients. This is a great opportunity to learn more about our services and how we can help you achieve your podcasting goals.
and yes, we've made a podcast about this. Unlock Your Brand's Potential with Podcasting

Contact us today to get started!

The Power of Podcasting: Building Trust and Value in Business

In today's competitive business landscape, establishing trust and delivering genuine value are paramount to success. Building meaningful relationships with clients and customers is not just about offering a product or service; it's about fostering trust and understanding that enables them to be confident in their purchase. One powerful tool that entrepreneurs often overlook in this endeavor is podcasting. In this blog post, we're going to help you explore how podcasting can be harnessed to build trust, communicate value, and forge lasting connections with your audience.

The Role of Trust in Business

Trust is the foundation of any strong relationship, whether personal or professional. For your business, trust is earned by clearly articulating your motivations, passion, and the 'why' behind what you do. A podcast provides an intimate platform to express these aspects authentically. When your audience sees and hears your genuine enthusiasm and commitment, it fosters that solid foundation of connection and trust.

Understanding Your Audience's Problems

One of the fastest ways to build trust with your target audience is by demonstrating a deep understanding of their problems and needs. In a video podcast, you are able to delve into the intricacies of these issues, presenting them in a way that resonates with your listeners, turning them into your best customers. By explaining their challenges in a manner they might not have considered, you showcase your expertise and build instant credibility.

Creating a Valuable Offer

Video podcasting isn't just about conveying your passion; it's also a platform to offer valuable insights and solutions. Your audience watches or listens in to gain knowledge and seek answers to their problems. When you are directly addressing their motivations, pain points, and goals, you provide valuable, actionable information. This tailored approach reinforces their trust in your expertise.

Building Authentic Connections

In the podcasting realm, authenticity is key. Authenticity breeds trust. When your listeners sense your sincerity and genuine desire to help, they are more likely to engage with your content and, subsequently, your business. Through storytelling, expert interviews, and real-life examples, your podcast can create a connection that resonates deeply with your audience.

Podcasting as a Trust-Building Tool

Your podcast becomes a beacon of trust and value in the vast digital landscape. It's not just a marketing tool; it's a platform for authentic conversations, valuable insights, and meaningful connections. By consistently delivering content that speaks to your audience's concerns and aspirations, you establish your podcast as a trusted resource, fostering a community around your brand.

Conclusion: Harnessing the Podcasting Advantage

In conclusion, podcasting offers a unique opportunity to build trust and deliver genuine value to your audience. By understanding your listeners' problems, creating tailored solutions, and fostering authentic connections, your podcast can become a powerful asset in your business strategy. Embrace the world of podcasting, and let your voice resonate, building trust and value that propels your business to new heights. 🎙️✨

Are you ready to harness the power of podcasting in your business? Tune in to our latest episodes and explore a wealth of insights to build trust, deliver value, and create authentic connections.

Collaboration: The Heartbeat of Creativity in Podcasting

In the dynamic realm of content creation, collaboration stands tall as the driving force behind innovation and success. At Pedal Stomper Productions, we are passionate advocates for the transformative power of collaboration, especially within the vibrant world of podcasting. One thing that you will commonly hear us say is that “success is a shared thing”. We firmly believe in that.

Unleashing Creativity through Shared Vision

Podcasts, in particular, have emerged as epicenters of collaborative energy. These video and audio platforms provide you a space where you can be the expert, the storyteller, and the thought leader. Every episode becomes a canvas where our collaboration helps to paint the picture of knowledge, understanding, and inspiration. It’s that content that creates awareness for you, your brand, and for your customers.

Empowering Voices, Building Bridges

Collaboration in podcasting is not just about amplifying your voice; it's about empowering you and those that you have as guests. It's about recognizing the richness of shared experiences and the depth of collective wisdom. Every shared story becomes a bridge, connecting listeners (potential customers) to new ideas.

The Pedal Stomper Productions Experience

At Pedal Stomper Productions, we understand the unparalleled value of collaboration. Our journey is marked by the meaningful partnerships we've forged, the stories we've shared, and the connections we've nurtured. We believe in the power of collaborative creativity, where every conversation sparks innovation and every shared thought leads to transformative change. Simply put, if you succeed, we succeed. Let's work together to amplify voices, share stories, and build bridges of knowledge and understanding. Together, we can create podcasts that inspire, inform, and ignite your content creation.

Embrace the power of collaboration with Pedal Stomper Productions. Let's paint the airwaves with the colors of creativity, one collaborative episode at a time.

Empowering Communities Through Stories: A Partnership with Barberton Community Foundation

In the heart of our creative journey at Pedal Stomper Productions, there's an unyielding belief in the power of storytelling. It's not just about capturing moments on camera; it's about curating narratives that inspire, educate, and evoke change. We are incredibly privileged to collaborate with remarkable partners like the Barberton Community Foundation, an organization that does so much to support the Barberton community.

Barberton is a community vibrant with diversity and resilience, and we've found fertile ground for stories that transcend the ordinary. Through our lens, we explore the lives of individuals who are not just navigating challenges but actively reshaping the future of their community. The Barberton Community Foundation stands at the forefront of this transformation, acting as a beacon of hope and a catalyst for positive change.

Our partnership with the Barberton Community Foundation goes beyond the realm of video production; it's a shared commitment to amplifying those that may go unseen or unheard. Together, we work to capture the essence of individuals who are changing the game, one impactful initiative at a time. These stories, become more than mere visual representations; they become testaments of resilience, hope, and community spirit.

Each frame we capture, every word spoken, and every emotion felt, becomes a thread in the rich tapestry of Barberton's narrative. We believe deeply in the power of these narratives to instigate change, foster understanding, and inspire action. It's not just about telling stories; it's about building bridges, fostering connections, and catalyzing collective efforts for a better tomorrow.

As we move forward in this partnership, we invite you to join us on this transformative journey. Let's celebrate the unsung heroes, the innovators, and the change-makers. Together, through the art of storytelling, we're building a legacy of empowerment, compassion, and positive change in Barberton.

Game Changer 2022 - Barberton Fireman's Union

Game Changer 2022 - Mike Moore

Elevate Your Marketing Strategy with Video Podcasting

In today's dynamic and highly competitive marketing landscape, staying ahead of the curve is key. We have the powerful tools that you need to capture the attention of audiences far and wide: Video Podcasting! 🎥

Video podcasts provide a unique and engaging way to connect with your current audience while also expanding your reach to new horizons. Let's explore why they are a game-changer for businesses:

1. Visual Appeal: Video adds a captivating visual dimension to your podcast. It's a known fact that people connect better with things they can see. This makes it the perfect medium to showcase your brand's personality and create a lasting impression.

2. Shareability: Video content is inherently shareable. Whether it's the engaging discussions, expert insights, or the charismatic guests you feature, it's a fantastic way to broaden your reach and attract a diverse and engaged audience.

3. SEO Benefits: Search engines love video content, and a well-optimized video podcast can significantly boost your website's traffic. It's an effective way to enhance your online discoverability and draw more eyes to your brand.

4. Interaction and Community: Video podcasts encourage interaction. From live Q&A sessions to comments and social media conversations, they foster a vibrant and engaged community around your brand. It's about creating meaningful connections with your audience.

5. Abundant Content: One of the most exciting aspects of video podcasts is their potential to generate a vast amount of content. Clips, highlights, snippets – these can all be repurposed across various platforms, multiplying your marketing assets. With our expertise with AI tools, we've got you covered on this front!

At Pedal Stomper Productions, we're passionate about crafting seamless and visually stunning video podcasts. Our comprehensive services cover everything from the run of the show to guest finding, shooting, editing, and much more. We handle it all, so you can focus on what you do best – delivering value to your audience. 🎬

Ready to elevate your marketing strategy and reach new heights? It's time to make your mark with video podcasting. Let's connect and explore how we can help you create an impactful visual podcast that propels your marketing efforts to new horizons! 🌄

#VideoPodcasting #MarketingStrategy #ContentCreation #VisualStorytelling #Podcasting

🚀 We Are Empowering Our Clients with AI-Powered Content Solutions!

Unlocking the Power of Content: How AI Technology is Revolutionizing Your ROI

At Pedal Stomper Productions, we're fueled by a relentless passion for helping our clients squeeze every drop of potential from their content. In a world where time is currency, who wants to spend hours on tasks that can be handled more efficiently? That's where our usage of cutting-edge AI technology comes into play, and it's a game-changer for your business. This technology not only streamlines processes but also keeps your costs in check, ultimately boosting your Return On Investment (ROI)! 🚀

📜 Transcripts Made Easy: We have bid farewell to the high cost transcribing interviews, webinars, or podcasts. Our AI technology seamlessly transforms spoken words into crystal-clear text, making your content not only accessible but also SEO-friendly. Say goodbye to the days of buried content – it's time to let your message shine. 🗂️

📹 Unlocking the Power of Clips: Your content isn't a fleeting asset; it's a goldmine of possibilities. With our expert use of content clipping using AI, we can transform your lengthy content into bite-sized, shareable clips that captivate your audience and skyrocket engagement levels. It's about making your content work harder for you. 🎬

🎯 Why This Matters: Our mission is simple: we want to help you reach a broader audience. It's about making your content easily discoverable and accessible. With our AI-powered solutions, you can enhance user experience with accessible transcripts and ensure your content lives on well beyond its initial release date. It's a strategy that's more than a "one and done." It's a strategy that extends the life and impact of your content. 📈

In a world where content is king, we're excited about the future of content creation. We're here to help you every step of the way. 🌟

Ready to take your content strategy to new heights and unlock the potential that's been waiting to be unleashed? Let's have a conversation. Reach out to us today, and together, we'll craft a content strategy that's as dynamic and limitless as your imagination. 📞

#ContentCreation #AI #ContentStrategy #ROI #UnlockingPotential

Getting in front of the camera - How we make it easy to record

You know that you should be recording a video podcast not only for the video but the audio

and then the text files. But you think it's scary…and it kind of is.

We do a number of things that can help you with that, and that’s what we’re going to talk about today. 

We're going to talk about some of the tools that we have in order

to make sure that you can get over that little bit of a scary feeling of being on camera. Watch this video and then head on over to our site to book your time in the studio.   We’ll get you setup and ready to go!

https://www.pedalstomperproductions.com/podcast

When you come in, really all you have to worry about doing is sitting here and talking. We're going to make sure that the audio is correct. We've got the lighting set up. We've got three cameras here that we can cut to to make sure that we are getting your best look and best sound. So we're going to take on that responsibility of of the look and the sound for you. So that way you can just sit there and talk about the things that you want to talk about

The other option that we have, is the reason why we have up to 4 seats at the table is we'll bring someone else in, whether you need a host or whether you have a guest that's going to come in, you’re now able to make this conversational. Now you can sit here and have a conversation like the cameras aren't even there.

So those are some of the tools that we have in order to take the pressure off you of sounding and looking good. If you put someone in that chair across the table, now, you just have to sit here and talk instead of talking to a camera.

Tons easier. I love doing it that way. I think you're going to love doing it that way, too.

We are looking forward to seeing you right here in the studio.

The Big Reveal!

Two weeks ago, I said that we were going to be ready to unveil this studio and, well, here it is.

We've got a lot of work in this room here. If you remember what it looked like before, it didn't exactly look all that good and on top of that,it didn't really sound all that good either.

There's panels on the ceiling. There's panels on the wall, all to make sure that you sound your best. We also have some high quality studio lighting in here to make sure that you look your best.

In addition, we've got multiple cameras in here. There's actually three of them to make sure that we can change angles, that we can focus on the stuff that you need us to focus on.

Another nice touch that we have here is this screen on the wall. Right now, we have our logo up there, but we can put PowerPoint presentations up there.So if you have a slide or two that you'd like to show or a graphic or something of that nature, we can put that up there. We can even put a short video up there for you if you'd like. That way we can make sure that it's got your branding, your information and all the other items like that.

We also have another screen in front of the main camera so we can put your presentation up there or we can set it up so that way you can see all three camera angles and the computer that's putting the logo up.That way, you know what's being shown on the screen and what each camera is seeing.

We've priced it so that way it's very economical also. We want to make sure that we made this something attainable and something that has a great return on investment for you.

When you leave here, you will be able to get the video you will get the audio file is itself stripped out and you will get a text transcript of your entire podcast. That way you've got a ton of media from every broadcast session. On top of that, what we'll do if you want to do two podcasts in a row and book us for a second hour, we offer a discount on that too.

Now, this studio is located in the gateway to connection with the Cuyahoga Falls Chamber of Commerce. If you're a member of the Cuyahoga Falls Chamber of Commerce, we offer a discount for you there, too, because you've welcomed us into your space.

Now we've got this studio complete we have a calendar on our website so you can make an appointment. We'll get everything set up so that way you can come in and start recording.

We want to make sure that we are your partner in creating your podcast and we are super excited to get you in here recording your conversations.

Why should my business get professional photos? What's the return on investment?

Companies should get professional photos for a variety of reasons. First and foremost, professional photos help to present a polished and professional image of the company to potential customers and clients. They can be used on the company's website, marketing materials, and social media channels to create a strong and consistent visual brand identity. Professional photos can also be used to showcase products and services, as well as to depict the company's team members, which can help to build trust and credibility with potential customers. Additionally, professional photos can be used in press releases, on company brochures and other printed materials, and in advertising campaigns. Overall, professional photos can play a crucial role in building a company's brand and reputation.

In addition to helping to establish a strong visual brand identity and building trust and credibility with potential customers, professional photos can also be used to convey important information about a company's products or services. For example, high-quality product photography can showcase the features and benefits of a product, while professional photos of a company's team members can provide a sense of the company's culture and values.

Furthermore, professional photos can be used to create a sense of personality and character for a company. This can be done through creative and visually striking images that stand out and grab attention. This can also be achieved by using professional photos that depict real-life scenarios, such as customers using a product or service, which can create an emotional connection with the audience.

In summary, professional photos can help to establish a strong visual brand identity, build trust and credibility, convey important information about products or services, and create a sense of personality and character for a company. They are an essential part of a company's overall marketing strategy, and can help to drive sales and attract new customers.

How can video marketing help my marketing with engagement?

Video marketing can provide a number of benefits for your Cleveland, Akron, Canton, or Columbus area business.
One of the greatest things that you can do is increase the engagement in your website. Videos are highly engaging and can capture and hold the attention of viewers for longer periods of time compared to other forms of content. Video does a great job of drawing the customer in and holding attention.

Video can also help with increased conversion rates. Videos can be used to showcase your products or services, and can be effective in driving conversions by providing detailed information about a product or service in a visually engaging format. Once again, we’ve made the connection with engagement. The more than you have engaged with your audience, you have a greater opportunity to convert them into customers or clients.

Video can help you with increased brand awareness. Videos can be shared across a wide range of platforms like Facebook, YouTube, TikTok, Snapchat, Apple iPlay, and a host of podcasting sites. That wide range of platforms can help to build brand awareness by reaching a wider audience. Each platform has it’s own specific audience, and video not only gives you the chance to reach them, but a chance to engage and interact with them in an area where they are comfortable. In addition, video will help you to engage better

Videos can help with your SEO. If you have videos on your website, you will be able to keep visitors on the site longer as they engage with the videos. Video also gives another venue for providing an opportunity to include keywords and tags in the video's description and notes. We also offer a transcription service that gives you a change to not only have the video, but also have the text on your website as another search engine optimization tool.

If you would like to humanize your brand, video is a wonderful tool for just that. You can do this by showcasing the people behind the company. This will help to build trust and create an emotional connection with viewers. In addition, someone consistently appearing in videos will help the audience to connect with that person, and therefore, your company. That personality can connect your customers as friends. This builds trust, loyalty, long term engagement, and relationships.

Video can help you with targeted marketing. You can reach a specific target audience with tailored content, making it an effective way for businesses to reach your desired demographic. Be it a Generation X, Millennial, or Generation Z, or any other demographic, you can tailor your videos in order to reach those specific people.

Finally, when you look back on the video content that we’ve helped you create, you can analyze measurable results. Video marketing campaigns can be easily measured and tracked, providing insights into the performance and ROI of the campaign.

In summary, video marketing can provide many benefits to a business such as increased engagement, conversion rates, brand awareness, SEO, social media engagement, humanizing the brand, cost-effective and targeted marketing, long-term engagement, repurpose the content, measurable results, and mobile-friendly. Video marketing can be an effective way for businesses to reach and engage with their target audience and drive results.

Give us a call or hit the “Contact” button at the top of the site to get in touch with us so we can help you get your video program started.

Why should I invest in Video?

There are tons of reasons as to why your business should invest in video. Video is one of the most highly engaging and effective way to communicate with your current and future customers. You can use video to promote products and services, provide tutorials and demonstrations, and tell your company's story. Additionally, video is highly shareable on social media and can also raise brand awareness as well as increase website traffic. Studies have also shown that video can increase conversion rates on websites as you’re able to educate your customers to help improve their understanding of information. It’s your chance to help them to become a “product/service expert” for you.

Versatility is another big benefit that you have with creating video for your company. Video is a versatile format that can be used in a variety of ways. You can use it for product demos, explainer videos, customer testimonials, and more. You can save time and effort by having educational content for your customers. Let them see the video instead of having to call you to find out how something works. Video has the unique capability to show things in an immersive way. Multiple angles. Wide and then tight camera shots. You can show things in a video that just are not possible with text or photos. At the same time, the audio can be explaining it.

In some cases, we know that people are watching video with the audio off, and that’s ok. We offer a transcription service so you can have accurate closed captioning on your videos. This way, if someone is watching your video with the sound turned off, they can still know what you are talking about as the words will be on the screen in time with the audio tracks. This is just one more avenue that is used in order to have video make such a great connection with your customers.

Great video creates an emotional connection with customers. This can be particularly effective in building brand loyalty and trust. We work with you to help in building and telling that story. That story is the key in to creating that emotional connection with your customer. It allows the customer to be brought in and understand who and what they are working with. In conjunction with that comes the trust. They see that you are there and willing to put the time and effort in to make sure that they are successful. Through video, you can create a more personal connection with customers by featuring employees and behind-the-scenes content. Showing a high quality product often entails showing how it’s made and how it is different. Video allows you to control that narrative showing only the items that you want the public to see, so your competition doesn’t.

Search engine optimization (search engine optimization) is more important than ever, and video is increasingly important for SEO. YouTube is still the second largest search engine right behind Google. Every day, more and more people are searching for videos online to help them to get the answers that they need. As you create video with us, you start to gain more and more leverage in becoming the expert resource for your area. Additionally, video can be used to increase website engagement and decrease bounce rates by keeping visitors on the site longer, also helping with SEO. A video is a great way to draw people in and will help to keep them engaged on the site as they watch and learn.

Video ads on Facebook, YouTube, and other platforms can be used as a cost-effective way to reach potential customers. When you use video to catch someone’s eye, you’ve got them wanting and watching more, and learning more about you, your products, and what you do. Video is a highly effective way to expand your reach as a great marketing tool. As we mentioned before, it helps you to tell your story in one of the most effective ways.

Video can also be used for internal communication within a company. How many times have you had to explain a process? If you explain it once to the camera for example for employee training, you can save time and resources in the long run

It all comes down to this. Video is a powerful tool that can be used to communicate with customers, increase brand awareness, and drive sales. As more and more consumers are turning to video for information and entertainment, businesses that invest in video are well positioned to reach and engage their target audiences.