It's Never Too Late: How Kerry Grinkmeyer Inspires Us to Create Content at Any Age

Smashing the Myth of "Too Late"

The digital world has an undeniable allure—but for many, it comes with a nagging question: Am I too late to join the game? Kerry Grinkmeyer, an 80-year-old YouTube sensation with 183,000 subscribers and a thriving Discord community, is living proof that it's never too late to start creating meaningful, impactful content.

Whether you're 20 or 80, Kerry's story illustrates that age is no barrier to success. His journey into YouTube and digital content creation showcases how passion, purpose, and persistence can lead to incredible achievements, no matter your starting point.

The Power of Passion

Kerry’s foray into content creation wasn’t just about building an audience; it was about rediscovering purpose. After retiring, he recognized a gap in how people, especially older adults, connect and learn. By sharing his financial expertise and personal stories, Kerry created a space where his audience feels empowered and educated.

“I love to create,” Kerry shared. “It’s about turning a blank canvas into something valuable for others.” This passion fueled him to post daily videos for years, proving that consistency and a genuine desire to contribute are keys to success.

Authenticity is the Secret Sauce

Kerry’s transparency is one of his strongest assets. Whether he’s sharing stock market tips or reflecting on personal experiences, his audience connects with his honesty.

“Be transparent. Be honest. Admit your frailties,” he advises. “It’s what draws people in.” Kerry’s openness about his struggles, including dyslexia and personal loss, fosters trust and inspires his audience to embrace their own vulnerabilities.

Building a Thriving Network

For Kerry, content creation isn’t just about views—it’s about building a community. His YouTube videos spark conversations, but it’s his active Discord group that truly cements those connections. In this space, members share insights, discuss strategies, and support one another.

Kerry likens it to the camaraderie of a church congregation. “You go to church not just to hear the sermon, but to connect with others over coffee afterward. That’s what my Discord is—a place to share experiences and learn from each other.”

Lessons for Aspiring Creators

Kerry’s journey offers invaluable lessons for anyone considering starting a podcast, YouTube channel, or other content platform:

1. Start with Purpose: Find a topic you’re passionate about and focus on how you can add value to your audience’s lives.

2. Be Consistent: Kerry’s daily posting schedule helped him build momentum and credibility.

3. Engage Authentically: Your audience wants to connect with you—not a curated persona. Be real, be vulnerable, and build trust.

4. Leverage New Tools: Kerry uses TikTok, Instagram, and even paid ads to reach wider and younger audiences, proving it’s never too late to embrace new platforms.

Why Podcasts Are Perfect for Any Age

Kerry’s story aligns perfectly with why podcasting is an incredible medium for creators of all ages. With its low startup costs, focus on authentic storytelling, and potential to reach niche audiences, podcasting is a powerful way to connect and share your expertise.

Whether you want to explore personal passions or amplify your brand, podcasting is a versatile tool for building influence—just like Kerry has done with YouTube.

Closing Thoughts: It's Time to Start

Kerry’s advice to anyone hesitant to dive into content creation? “Do it from your heart. Create knowledge that is worth something.”

So, what are you waiting for? Start that podcast. Build that YouTube channel. Follow in Kerry’s footsteps and create content that inspires, educates, and connects.

Call to Action

Are you ready to begin your content creation journey? Sign up for our No-Pitch Podcast Consultation today to turn your passion into a powerful platform. Whether you’re 18 or 80, there’s never been a better time to start creating.

Watch Kerry’s inspiring interview on YouTube or listen on your favorite podcast app. Let’s get creating!

From Egg Salad Sandwiches to Engaging Content: Lessons from Emily Aborn

Feeling stuck in a content creation rut? Wish you could transform your ideas into marketing gold that actually resonates with your audience? In this blog post, we’ll explore the insightful conversation I had with Emily Aborn, host of the Content with Character podcast and expert copywriter, on how to create engaging content that people crave.

A Pivot from Guest-Driven to Solo Success

Emily’s journey is a masterclass in adaptation and self-discovery. Her initial podcast, "She Built This," focused on showcasing women entrepreneurs. While successful in building a community, Emily realized it wasn't aligning with her core copywriting business.

This led to a strategic pivot. After a session with a podcast strategist similar to what we do at Pedal Stomper Productions, Emily made the brave decision to launch a second podcast, Content with Character, focusing on the very craft that fueled her primary business. This wasn't just a rebrand; it was a complete transformation.

The shift to a solo podcast, Content with Character, provided an outlet for her endless well of content ideas. Emily maintains a Google Doc overflowing with over 300 ideas, drawn from everyday experiences, client questions, and her own unique perspective on content marketing. She also finds inspiration from other podcasts, often using disagreements with a point to spark her own fresh perspective.

Key Takeaways from Years of Podcasting

Emily's podcasting journey offers invaluable lessons applicable far beyond the microphone. She highlights two major takeaways:

1. The Power of Collaboration: Podcasting opens doors to unexpected collaborations. Emily has forged deep friendships, business partnerships, and expanded her expertise through connections made on and around the podcast. It's a testament to the power of networking and building authentic relationships within a shared passion.

2. Message Refinement: The iterative nature of podcasting allows for continuous message refinement. Emily finds that repeatedly expressing her ideas and beliefs hones her core message, clarifying her perspective and solidifying her brand voice.

Actively Listening to Audience Needs

Emily emphasizes the importance of audience-centric content. Instead of broadcasting a message, she prioritizes conversations. She actively listens for recurring themes and questions from various interactions: client calls, workshops, and even casual conversations. This is not a passive exercise; it's about actively identifying audience struggles and transforming them into podcast topics. Often, her post-production reflection is where podcast gold emerges. This is very similar to what Elisa B. Bennett said during our conversation with her. Elisa's Podcast

Simplifying Your Message Without Losing Impact

Emily's copywriting business is built on a foundation of simplicity and clarity. She emphasizes the importance of targeting a single person in your messaging, even when speaking to a larger audience. This personalized approach fosters connection.

She cautions against focusing solely on features, arguing that emotional benefits and demonstrable value are far more compelling. Instead of detailing technical specifications, highlight how a product or service will transform the client's life.

Examples of Audience-Centric Businesses

Emily highlights Airbnb and Apple as businesses that excel at audience-centric marketing. Airbnb’s commercials powerfully contrast the impersonal nature of traditional hotels with the personal touch of Airbnb experiences, resonating deeply with travelers. Apple's messaging, while often simple, effectively taps into the emotional desires of its target audience.

Mastering the Art of the Bio

Emily’s "How to Write About Yourself" podcast episode, inspired by observing numerous ineffective bios, emphasizes the importance of a concise, engaging biography. She offers a simple solution: avoid jargon and word salads; lead with a captivating hook that immediately grabs the reader's attention and showcases the benefits of engaging with you.

Repurposing Content: Long-Form First vs. Social First

Emily discusses two distinct approaches to content repurposing:

1. Long-Form First: Create a long-form piece (podcast, blog, newsletter) and then break it down into smaller, shareable snippets for social media.

2. Social First: Identify recurring themes from social media posts and weave them into a longer piece of content.

Both approaches offer efficient ways to create consistent content, maximizing the impact of your work.

Transforming Podcast Transcripts into Engaging Blog Posts

Emily recommends using AI tools (such as Otter.ai) to create an outline from a podcast transcript. This outline provides a solid framework for creating a compelling blog post, allowing you to translate the podcast's essence into written form while adding your unique voice and expanding on key points.

Consistency vs. Frequency

Emily emphasizes that consistency in content creation doesn't necessarily equate to high frequency. She highlights the importance of choosing a realistic and sustainable schedule, aligning with one's capacity and workload. It’s better to produce a high-quality piece less frequently than to churn out low-quality content frequently.

Conducting a Marketing Audit

To assess a realistic content schedule, Emily suggests a marketing audit. This involves a thorough inventory of all marketing commitments (events, sponsorships, etc.). This allows for better time management and ensures that additional commitments are feasible. She also stresses the importance of considering the hidden time investment involved in content creation; it’s often far more extensive than initially perceived.

Prioritizing the Audience

Emily emphasizes the importance of understanding audience needs. She suggests connecting directly with customers through calls or networking events. This allows for firsthand insights into their challenges and desires, ensuring created content addresses their real needs.

One Final Piece of Advice

The best piece of advice Emily ever received? Get out of your office and meet people. Networking, whether in-person or online, provides invaluable opportunities for connection and learning, leading to unexpected partnerships and collaborations.

Ready to Elevate Your Content Game?

Emily's journey and insights offer a clear path to create impactful marketing content. By prioritizing your audience, simplifying your message, and repurposing your efforts, you can transform your ideas into a powerful marketing engine.

Here’s how you can take the next step:

1. Listen to the full podcast episode: Experience the conversation in its entirety for deeper insights. Apple Podcasts, Spotify, Buzzsprout

2. Watch the podcast: Get the benefit of visual cues and engaging storytelling in the video version. Emily’s Conversation

3. Book a 30-minute "no-pitch" podcast presentation: Let's discuss your content strategy and how we can help you create compelling content that drives results. Let's get started!

Reinventing the Wheel: Why "New" Isn't Always Better in Marketing

In a world obsessed with the “next big thing,” it's easy to get caught up in the endless pursuit of fresh, innovative marketing ideas. But what if I told you that some of the most effective marketing strategies aren't new at all? What if the secret to success lies in an evolution the wheel for your specific task, not creating it from scratch?

Recently, I had the pleasure of interviewing Dan Crandall, the marketing manager for Great Northern Mall, on my podcast. Dan's approach to marketing is refreshingly simple yet incredibly effective. He embraces the idea that "no idea is a bad idea," and he's a master at adapting and evolving existing concepts to fit his unique needs.

In the world of podcasting and video production, we often see businesses get caught up in chasing trends or trying to replicate viral sensations. But just like a catchy jingle from the past can still get stuck in your head, sometimes the most effective strategies are the ones that have stood the test of time.

Dan's success at Great Northern Mall is a testament to this principle. He's not afraid to borrow ideas from other malls in his company's portfolio, tweaking them to fit the specific demographics and preferences of his local community. He understands that what works in Chicago might not work in North Olmsted, Ohio, but with a little adaptation, it just might be the perfect fit.

A key aspect of Dan's approach is his belief that there are no bad ideas. He encourages brainstorming and open communication within his team, knowing that even the most outlandish ideas can spark new and innovative solutions. He recognizes that the initial idea might not be the winning formula, but it can serve as a valuable starting point for developing something truly special.

This philosophy is essential for fostering creativity and innovation in any business. When you create a safe space for people to share their ideas, without fear of judgment or ridicule, you unlock the potential for truly groundbreaking solutions.

Dan's own personal style is a testament to this. He's known for dressing up in costumes, from festive holiday suits to Buddy the Elf, to connect with shoppers and create a fun, engaging atmosphere at the mall. While some might see this as unconventional, Dan embraces it as a way to build relationships, create memorable experiences, and differentiate Great Northern Mall from its competitors.

It's a reminder that marketing doesn't always have to be serious or stuffy. Sometimes, the most effective way to connect with your audience is to let your personality shine through and have a little fun.

The key takeaway from my conversation with Dan is this: don't be afraid to reinvent the wheel. Look for inspiration in unexpected places, borrow ideas from others, and don't dismiss any idea as "bad." With a little creativity and adaptation, you can transform even the most mundane concepts into powerful marketing tools.

Just like Dan has found success by embracing the old and making it new again, you too can unlock the potential of your marketing efforts by thinking outside the box and reinventing the wheel. It’s not about chasing the latest trends or trying to be something you’re not. It’s about being authentic, being consistent, and being willing to experiment.

So, take a look at what others are doing, find what resonates with you, and put your own spin on it. You might be surprised at the results.

See the video here:

Dan Crandall Video Podcast

Audio:

Spotify

Apple Podcasts

Unlock Your Sales Potential: The Sales Doctor's Prescription for Success

Are you tired of sales plateaus and feeling like you're spinning your wheels? My recent interview with sales expert Marvin Montgomery – The Sales Doctor – we'll delve into the core strategies that can transform your sales approach. This isn't your grandma's sales training; this is about real results, fast.

The Brutal Truth About Sales (and How to Fix It)

The number one mistake is a lack of active listening. We often think we're listening, but we're really just waiting for our turn to speak. True active listening involves drilling down into the customer's "soundbites" – those initial statements – to uncover their underlying needs. Move beyond the "fix-it" mentality and to truly understand the customer's perspective before offering solutions.

This concept extends beyond just the sales call. Effective communication in all aspects of life hinges on active listening.

Mastering the Art of Role-Playing (Without the Awkwardness)

Many sales professionals struggle with role-playing. That’s far less likely if you use the “Preparation before Practice”. It’s like receiving the answers to a spelling test beforehand – you're not just memorizing; you're developing a deep understanding and creating muscle memory for effective responses.

You also need to make sure that you create realistic scenarios, brainstorm various responses, and practice until the responses become automatic. This eliminates the fear of being caught off guard and builds confidence. It’s extremely important that you can demonstrate effective responses before asking someone to practice – showing, not just telling. This visual learning component helps reinforce the process.

Building Unshakeable Confidence: Handling Rejection and Staying Positive

Rejection is inevitable in sales. You can become more resilient to this with a shift in perspective, viewing rejection not as a failure, but as part of the process. Comparable to a basketball player practicing free throws relentlessly – repetition builds mastery.

Another part of this resiliency is a positive, assumptive mindset, especially during follow-up calls. Instead of viewing them as mere "follow-ups," see them as opportunities to advance the sale.

Building Know, Like, and Trust

For successful sales, you need to know the eight key areas that build the know, like, and trust part of the relationship. They are: preparation, confirming appointments, making a good first impression, creating a verbal agenda, conducting a needs assessment, knowing what questions to ask, overcoming objections, closing the sale and following up and reaffirming. Sales is not an adversarial process, but rather a collaborative effort aimed at finding solutions and building relationships.

Ready to Transform Your Sales Game?

Marvin's insights are invaluable for anyone looking to enhance their sales skills. Whether you're a seasoned professional or just starting, this interview is filled with practical takeaways you can implement immediately.

Here's how you can take action today:

1. Book a 30-minute "no-pitch" podcast consultation: Let's discuss your specific sales challenges and explore how I can help you achieve your goals. Schedule Here!

2. Listen to the full podcast episode: Dive deeper into Marvin's strategies and gain actionable insights to elevate your sales game.

   • Apple Podcasts

   • Spotify

3. Sign up for our newsletter: Stay updated on the latest sales and marketing tips and tricks. Sign up!

Remember, sales is a journey, not a destination, and constant learning and refinement are crucial for success. Are you ready to take the next step?

The Pitfalls of PPC and How to Avoid Them: Intentionality In Action

Pay-per-click (PPC) advertising can feel like a gamble: you pour money in, hoping for a return, but often feel like you're just throwing it away. Marketing is like any other investment that you’re going to make in your business: success hinges on careful planning and thoughtful execution. This is where intentionality comes in. Just as we discussed in previous posts about building marketing strategies, applying intentionality to your PPC campaigns can mean the difference between wasted spend and profitable returns.

Understanding the Common Mistakes

One of the first steps towards intentional PPC is understanding the common mistakes businesses make. As Christian Lovreicich, a PPC expert, points out, many businesses jump into PPC without a clear strategy or understanding of the platform. This can lead to poorly targeted ads, wasted budget, and ultimately, disappointment.

The Importance of a Solid Foundation

Before diving into the world of PPC, it's crucial to lay a strong foundation. Lovreicich emphasizes that marketing must be "interlinked with all aspects of a business." This means aligning your PPC goals with your overall business objectives.

• What are you trying to achieve with your business?

• How can PPC help you reach those goals?

For example, if your goal is to increase brand awareness, your PPC campaigns might focus on reaching a broad audience. If your goal is to drive sales, your campaigns might target specific keywords related to your products or services.

Aligning Marketing with Business Objectives

Many businesses, particularly small businesses, struggle to align their marketing efforts with their broader business objectives. They might run ads without a clear understanding of who their target audience is or what message they want to convey.

To avoid this pitfall, ask yourself:

• Who are your ideal customers?

• What are their needs and pain points?

• How can your products or services address those needs?

By answering these questions, you can create targeted PPC campaigns that resonate with your audience and drive meaningful results.

Adding Intentionality to Your Process

To further ensure alignment, consider adding a simple question to your marketing planning process: "How does this campaign directly contribute to our overarching business goals?" This question forces you to think critically about the purpose of each campaign and how it fits into the bigger picture.

The Power of Platform Selection

Intentionality also extends to platform selection. Different platforms cater to different audiences and offer unique advertising opportunities.

• YouTube is excellent for educational content and reaching a visually-oriented audience.

• TikTok excels in short-form, entertaining content that can quickly go viral.

• LinkedIn is the go-to platform for B2B marketing, allowing you to target professionals in specific industries.

Choosing the right platform for your target audience and campaign objectives is crucial for maximizing your ROI.

Embracing Emerging Trends

The world of digital marketing is constantly evolving. To stay ahead of the curve, it's crucial to stay informed about emerging trends. Lovreicich emphasizes the importance of continuous learning, attending conferences, and exploring new technologies. By embracing innovation, you can unlock new opportunities to connect with your audience and achieve your marketing goals.

Avoid Boring Interviews! How to Choose Guests & Keep Listeners Hooked

The Ultimate Guide to Podcast Guest Interviews: Boost Your Audience and Become an Authority

Podcasting is a powerful way to connect with your audience, build your brand, and establish yourself as a thought leader. But to truly stand out in a crowded market, mastering the art of the guest interview is key. Done right, guests bring fresh perspectives, expand your reach, and boost your show's credibility.

In this guide, we'll break down everything you need to know to attract the perfect guests, conduct engaging interviews, and maximize the impact of every guest appearance.

Part 1: Finding Guests That Will Grow Your Podcast

• It's Not Just About Followers: While a big following helps, focus on guests who bring a NEW audience – people who are similar to yours in interests, but not an exact replica. This expands your reach the most effectively.

• Think Like a Matchmaker: Are your ideal listeners business owners? Look for guests who advise entrepreneurs. Do you talk about wellness? Seek experts in various wellness fields. There needs to be some overlap!

• Seek Out Industry Influencers: Don't be afraid to reach out to respected figures in your niche. Smaller influencers might be more likely to reciprocate promotion, but big names can provide a serious visibility boost.

• Expertise is King: Guests should be knowledgeable and have insights that your audience craves. They should be able to go deep on a topic, not just give surface-level answers.

Part 2: Maximizing Guest Visibility (and Yours!)

• Cross-Promotion is Crucial: Provide your guest with short, shareable video clips and they should do the same for you. Set expectations for sharing these on social media to tap into each other's networks.

• The Power of Teasers: Build anticipation by releasing guest headshots, intriguing quotes, or short "coming soon" teasers. This creates excitement and encourages people to tune in.

• Visuals Matter: Help remote guests look their best with tips on lighting and background. This elevates your podcast's professionalism. Remember, when your guest shines, so do you!

• SEO Benefits: Podcast interviews are fantastic for SEO! You'll naturally incorporate relevant keywords in your conversation, plus your guest's backlinks may boost your domain authority.

Part 3: Conducting Interviews That Keep People Hooked

• Preparation is Key: Research your guest beforehand. Having basic knowledge lets you dig deeper with your questions, leading to more valuable content.

• Active Listening Wins: Don't simply wait for your turn to speak. Truly listen to your guest's answers. This allows you to ask insightful follow-up questions that take the conversation to the next level.

• Highlight Their Brilliance: Your job is to make your guest look great! Ask about their accomplishments, projects, and allow them to share their unique perspective.

• Banish the Boring: Avoid generic "Why did you get into this field?" questions. Pre-interview your guest to uncover a more compelling angle to their story.

Part 4: Calls to Action That Convert Viewers to Subscribers

• Give Your Guest a Shout-Out: Promote their social media, website, book, etc. This is both good podcast etiquette and builds a mutually beneficial relationship.

• Don't Forget Yourself!: Remind listeners where to find YOUR podcast, subscribe, and follow you on social media. Turn a one-time viewer into a loyal fan.

• Link, Link, Link: Include all relevant links in your show notes and YouTube description! Make it easy for people to connect with your guest and discover more of your content.

Ready to Take Your Podcast to New Heights? Our Studios Can Help!

We offer professional podcast studios, editing, and production services to make your show shine. Let us handle the technical side so you can focus on amazing content and compelling interviews.

If you’d like the video with this information, click the following link:
Avoid Boring Interviews! How to Choose Guests & Keep Listeners Hooked

Podcasting is still on the rise in the US

The Infinite Dial Report is Out!

Edison Research and Triton Digital just dropped their annual Infinite Dial report, and it's packed with insights for audio creators and podcast enthusiasts. Let's break down some key takeaways that matter for us:

Podcasts are Keeping Their Cool

The percentage of Americans 12+ familiar with podcasting stayed pretty steady at a solid 79%. While not a massive spike, this shows podcasts are firmly established in the media landscape. They're not some niche fad, they're here to stay!

Monthly Podcast Listening is Up

Even better news - monthly podcast listening saw a healthy bump from 62% to 68% of Americans 12+. People aren't just aware of podcasts, they're actively tuning in every month. This means a bigger potential audience for our awesome work.

Smart Speaker Mania

Love 'em or hate 'em, smart speakers are a huge force in podcasting. More and more people are asking Alexa and friends to play their favorite shows. This highlights the importance of having a clear, easy-to-remember podcast name for effortless voice searches.

What Does It Mean for Pedal Stomper Productions?

These trends tell us it's a fantastic time to be in the video podcasting game. We're committed to keeping things fresh, finding those niche audiences, and helping you in delivering top-quality content that keeps those customers coming back for more.

Want to Dive Deeper?

Check out the full Infinite Dial report – it's a goldmine of data for refining your podcasting strategy. Podnews Report.

Got thoughts or questions about what this means for your podcast? Drop us a comment – let's chat!

One Video Podcast: The Fuel for Your Content Marketing Machine

Creating consistent, high-quality content is a constant battle for businesses of all sizes. But what if we told you one video podcast could be the foundation for your entire content marketing strategy?

In this post, we'll explore how to transform a single video podcast into a content ecosystem, saving you time and effort while boosting your reach and engagement.

The Power of the Video Podcast: Beyond the Surface

Here's why video podcasts are the ideal content starting point:

• The Human Connection: Viewers see your face, hear your voice, get a sense of your personality. This builds trust faster than text or audio alone.

• SEO Superpower: Search engines love video, and transcripts provide valuable keywords. This translates to better ranking potential for your website and content pieces.

• The Reach Factor: Video performs exceptionally well on social media, which means your message spreads further when you repurpose wisely.

Great Content In, Great Content Out

When you put genuine effort into your podcast – interesting topics, insightful guests, polished audio – it naturally yields high-quality "ingredients" for breaking down into other formats. It's like baking: good ingredients make a better cake!

From Podcast to Content Powerhouse: Repurposing Strategies

Here's where the content creation magic happens:

• Short, Punchy Clips: Isolate those wow moments, expert answers, for shareable social media snippets.

• Blog-Ready Transcripts: Your episode becomes a well-structured blog post, boosting SEO (bonus points for embedding the video!).

• Visual Quotes: Overlay powerful statements on relevant images – perfect for platforms like Instagram or Pinterest.

• Guest Highlights: Share clips introducing your guests, encouraging them to share to their networks – win-win!

Tailor to the Platform, Connect with the Right Audience

Understanding your audience is crucial for maximizing the repurposed content's impact:

• Thought Leadership Platforms: LinkedIn loves longer clips and in-depth blog posts.

• Snackable Content Platforms: TikTok favors short, to-the-point videos.

Remember, consistent publishing reinforces your brand and keeps audiences coming back for more.

Track, Analyze, and Adapt

Pay attention to your analytics! Which repurposed pieces perform best on which platforms? Use that intel to guide your future content creation.

The Long Game Mentality

Building a successful content strategy isn't overnight. Focus on quality, create that content library, and your ideal audience will grow organically.

Ready to Get Started?

Pedalstomper Productions makes your video podcast journey easy! We handle the technical aspect, so you can shine, sharing your knowledge and growing your business. If you’d like to see more, check out the YouTube video

Contact us today for a free consultation!

Why podcasting thrives on an open playing field

In the world of social media, we're used to familiar platforms like Facebook and YouTube. These "walled gardens" control our content. The algorithms curate our feeds, and shifting trends can leave creators scrambling. There is a wonderful corner of the internet where things are different: the world of podcasts.

The secret? Open-ness. Unlike social media, where content lives within the platform's confines, podcasts rely on RSS feeds, a technology as old as the internet itself. This seemingly simple file acts as a key, unlocking your podcast on any app or platform that supports it.

Here's how it works:

• You subscribe to a podcast: You provide your podcast app with the unique RSS feed URL (think of it as the podcast's address).

• Magic happens: The app regularly checks the feed for new episodes and downloads them automatically.

• Freedom to choose: You're not tied to any single platform. Whether you prefer Apple Podcasts, Spotify, or a niche app, your subscriptions follow you.

This open system offers significant advantages:

• Creator empowerment: No longer are you subject to the whims of platform overlords. Podcasts empower you to tell your story, your way. Explore diverse monetization options, connect directly with your audience, and become the master of your own creative domain.

• Transparency: Forget the murky, algorithm-driven shadows. With podcasts, the light shines brightly. Listeners know exactly what they're getting – genuine personalities, unfiltered perspectives, and authentic connections. It's a refreshing breath of fresh air in a world of digital manipulation.

• Innovation: Anyone can build a podcast app! This openness fosters competition and keeps things exciting.

• Surveillance-resistant: Podcast advertising isn't built on tracking every click and purchase. It's often more personal and community-driven.

So, the next time you hear "find us wherever you get your podcasts," remember: you're not just subscribing to an episode; you're supporting a unique internet ecosystem built on openness, empowerment, and the freedom to choose. Dive in and explore the vast world of podcasts – you might just discover your new favorite show, and become part of a truly open and vibrant online community.

The Resounding Rise of Spoken Word Audio: A Deep Dive into the 2023 Report

In an era dominated by digital content, spoken word audio has emerged as a powerhouse, achieving new pinnacles in audience reach and share in the United States. The recently unveiled Spoken Word Audio Report 2023, a collaboration between NPR and Edison Research, sheds light on the unprecedented growth and evolving trends in this dynamic landscape.

Record Audience Size and Listening Time

The report's standout revelation is that almost half of the U.S. population aged 13 and above, a staggering 135 million individuals, engage with some form of spoken word audio daily. This marks a notable 2% uptick from the previous year. Moreover, spoken word audio now commands a significant 31% of daily audio time, experiencing a remarkable 55% surge over the past nine years.

Home: The Epicenter of Spoken Word Audio

A seismic shift is observed in the listening locations, with a substantial 60% of daily spoken word audio consumption transpiring at home. Daily listening time at home has surged from 27 to 41 minutes since 2014, underlining the pivotal role of the home environment in the spoken word audio experience.

In-Car Dynamics and the Mobile Triumph

While in-car listening has seen a decline to 24%, AM/FM radio retains its stronghold, constituting 62% of spoken word audio consumption in the car. A significant milestone is reached as mobile devices claim the lion's share for the first time, comprising 39% of daily spoken word audio consumption, outpacing AM/FM radio receivers.

The Podcasting Renaissance

Podcasts emerge as the undisputed star, capturing a robust 36% of spoken word audio time. Notably, 28% of this podcast listening time is devoted to NPR/public radio. At home, a striking 40% of spoken-word audio consumption is attributed to podcasts, highlighting their increasing significance in the audio landscape.

This surge in spoken word audio not only reflects changing consumption patterns but also presents a powerful opportunity for brands seeking to connect with and expand their audience. The cultural shift towards digital platforms, particularly podcasting, mirrors the evolving landscape of audio consumption.

As Lamar Johnson, NPM VP of Sponsorship Marketing, rightly points out, "Each year we keep a close eye on the number of people who are listening and the amount of time spent with Spoken Word Audio. We’re happy to see that for 2023, more people than ever are listening and they are spending even more time with Spoken Word, providing a powerful opportunity for brands looking to expand and engage their audience."

Megan Lazovick, VP at Edison Research, emphasizes the growing influence of podcasting, stating, "Podcasting now accounts for over one-third of the time spent with spoken word audio. The cultural shift to digital certainly benefits this space, or perhaps, it’s vice versa - the growing enthusiasm for podcasting is shifting the culture digital. Either way - podcast listening continues to grow."

In conclusion, the Spoken Word Audio Report 2023 underscores the immense potential of spoken word audio in capturing diverse audiences and suggests a paradigm shift in the way we consume audio content. For a comprehensive exploration of the report's findings, visit npr.org/spokenwordaudio.

#SpokenWordAudio #AudioRevolution #PodcastingTrends #EdisonResearch #NPRInsights

How to Increase Your Brand Awareness with a Video Podcast

In today's digital world, it's more important than ever for your business to have a strong online presence. Video is a big part of that and one of the best returns on investment that you can make it through the creation of a video podcast. Video podcasts will help you to reach a wider audience, build trust and credibility, and create a more engaging experience for your viewers.

Here are some specific ways that video podcasts can help you increase brand awareness:

• Expand your reach by finding a wider audience.

  • Video podcasts can be shared on social media, YouTube, and other online platforms, which means that you can create a simple piece of content, that can work well across all platforms. This will allow you to reach people who may not be familiar with your brand or industry, but who are interested in the topics that you discuss on your podcast.

• Build trust and credibility with your customers…or soon to be customers.

  • When people can see you and hear you, they are more likely to trust you and believe in what you have to say. This is because they can get a better sense of your personality and expertise. It’s this visual connection that makes a huge difference. It appeals to the empathetic side of people giving you the chance to talk openly about how your product can serve them. In addition, the video component will also give you the opportunity to showcase your products or services in a more visually appealing way. Seeing is believing, right?

• You will Create a more engaging experience.

  • Video podcasts are engaging because they allow you to connect with your customers through the visuals that tell your story. We can even help you to include things like video clips, images, and graphics. Having a visual experience can help to keep your viewers' attention and make your content (and your brand) more memorable.

• Improve your search engine ranking.

  • Video podcasts can also help you and your brand to increase your search engine ranking or SEO. This is because Google and other search engines (like the second most popular search engine, YouTube) index video content. When people search for topics related to your industry, product, or expertise, your video podcast will appear in the search results. This can help you to reach new customers and grow your brand awareness beyond what you thought was possible.

In less than an hour a week, you can create enough content to last throughout the month. It's a great way to increase brand awareness and reach a wider audience with a return on both the financial and time investments that’s hard to beat. Not only does it open up customer acquisition channels, but it also can be a very rewarding experience for everyone involved.

How Pedal Stomper Productions Can Help

At Pedal Stomper Productions, we make it easy for businesses to create high-quality video podcasts. We have a state-of-the-art studio and an experienced team of producers who can help you with everything from planning and recording to editing and distribution.

We also offer a free hour and a half consultation to all of our potential clients. This is a great opportunity to learn more about our services and how we can help you achieve your podcasting goals.
and yes, we've made a podcast about this. Unlock Your Brand's Potential with Podcasting

Contact us today to get started!

The Power of Podcasting: Building Trust and Value in Business

In today's competitive business landscape, establishing trust and delivering genuine value are paramount to success. Building meaningful relationships with clients and customers is not just about offering a product or service; it's about fostering trust and understanding that enables them to be confident in their purchase. One powerful tool that entrepreneurs often overlook in this endeavor is podcasting. In this blog post, we're going to help you explore how podcasting can be harnessed to build trust, communicate value, and forge lasting connections with your audience.

The Role of Trust in Business

Trust is the foundation of any strong relationship, whether personal or professional. For your business, trust is earned by clearly articulating your motivations, passion, and the 'why' behind what you do. A podcast provides an intimate platform to express these aspects authentically. When your audience sees and hears your genuine enthusiasm and commitment, it fosters that solid foundation of connection and trust.

Understanding Your Audience's Problems

One of the fastest ways to build trust with your target audience is by demonstrating a deep understanding of their problems and needs. In a video podcast, you are able to delve into the intricacies of these issues, presenting them in a way that resonates with your listeners, turning them into your best customers. By explaining their challenges in a manner they might not have considered, you showcase your expertise and build instant credibility.

Creating a Valuable Offer

Video podcasting isn't just about conveying your passion; it's also a platform to offer valuable insights and solutions. Your audience watches or listens in to gain knowledge and seek answers to their problems. When you are directly addressing their motivations, pain points, and goals, you provide valuable, actionable information. This tailored approach reinforces their trust in your expertise.

Building Authentic Connections

In the podcasting realm, authenticity is key. Authenticity breeds trust. When your listeners sense your sincerity and genuine desire to help, they are more likely to engage with your content and, subsequently, your business. Through storytelling, expert interviews, and real-life examples, your podcast can create a connection that resonates deeply with your audience.

Podcasting as a Trust-Building Tool

Your podcast becomes a beacon of trust and value in the vast digital landscape. It's not just a marketing tool; it's a platform for authentic conversations, valuable insights, and meaningful connections. By consistently delivering content that speaks to your audience's concerns and aspirations, you establish your podcast as a trusted resource, fostering a community around your brand.

Conclusion: Harnessing the Podcasting Advantage

In conclusion, podcasting offers a unique opportunity to build trust and deliver genuine value to your audience. By understanding your listeners' problems, creating tailored solutions, and fostering authentic connections, your podcast can become a powerful asset in your business strategy. Embrace the world of podcasting, and let your voice resonate, building trust and value that propels your business to new heights. 🎙️✨

Are you ready to harness the power of podcasting in your business? Tune in to our latest episodes and explore a wealth of insights to build trust, deliver value, and create authentic connections.

Collaboration: The Heartbeat of Creativity in Podcasting

In the dynamic realm of content creation, collaboration stands tall as the driving force behind innovation and success. At Pedal Stomper Productions, we are passionate advocates for the transformative power of collaboration, especially within the vibrant world of podcasting. One thing that you will commonly hear us say is that “success is a shared thing”. We firmly believe in that.

Unleashing Creativity through Shared Vision

Podcasts, in particular, have emerged as epicenters of collaborative energy. These video and audio platforms provide you a space where you can be the expert, the storyteller, and the thought leader. Every episode becomes a canvas where our collaboration helps to paint the picture of knowledge, understanding, and inspiration. It’s that content that creates awareness for you, your brand, and for your customers.

Empowering Voices, Building Bridges

Collaboration in podcasting is not just about amplifying your voice; it's about empowering you and those that you have as guests. It's about recognizing the richness of shared experiences and the depth of collective wisdom. Every shared story becomes a bridge, connecting listeners (potential customers) to new ideas.

The Pedal Stomper Productions Experience

At Pedal Stomper Productions, we understand the unparalleled value of collaboration. Our journey is marked by the meaningful partnerships we've forged, the stories we've shared, and the connections we've nurtured. We believe in the power of collaborative creativity, where every conversation sparks innovation and every shared thought leads to transformative change. Simply put, if you succeed, we succeed. Let's work together to amplify voices, share stories, and build bridges of knowledge and understanding. Together, we can create podcasts that inspire, inform, and ignite your content creation.

Embrace the power of collaboration with Pedal Stomper Productions. Let's paint the airwaves with the colors of creativity, one collaborative episode at a time.

Empowering Communities Through Stories: A Partnership with Barberton Community Foundation

In the heart of our creative journey at Pedal Stomper Productions, there's an unyielding belief in the power of storytelling. It's not just about capturing moments on camera; it's about curating narratives that inspire, educate, and evoke change. We are incredibly privileged to collaborate with remarkable partners like the Barberton Community Foundation, an organization that does so much to support the Barberton community.

Barberton is a community vibrant with diversity and resilience, and we've found fertile ground for stories that transcend the ordinary. Through our lens, we explore the lives of individuals who are not just navigating challenges but actively reshaping the future of their community. The Barberton Community Foundation stands at the forefront of this transformation, acting as a beacon of hope and a catalyst for positive change.

Our partnership with the Barberton Community Foundation goes beyond the realm of video production; it's a shared commitment to amplifying those that may go unseen or unheard. Together, we work to capture the essence of individuals who are changing the game, one impactful initiative at a time. These stories, become more than mere visual representations; they become testaments of resilience, hope, and community spirit.

Each frame we capture, every word spoken, and every emotion felt, becomes a thread in the rich tapestry of Barberton's narrative. We believe deeply in the power of these narratives to instigate change, foster understanding, and inspire action. It's not just about telling stories; it's about building bridges, fostering connections, and catalyzing collective efforts for a better tomorrow.

As we move forward in this partnership, we invite you to join us on this transformative journey. Let's celebrate the unsung heroes, the innovators, and the change-makers. Together, through the art of storytelling, we're building a legacy of empowerment, compassion, and positive change in Barberton.

Game Changer 2022 - Barberton Fireman's Union

Game Changer 2022 - Mike Moore