When it comes to brand building with podcasting, many business owners spend countless hours perfecting their logos, video overlays, and messaging. However, they completely ignore the literal physical voice that represents their brand. In our latest episode, I had the pleasure of speaking with Jodi Krangle, a professional voice actor who has voiced campaigns for massive companies like Dell and FedEx.
Are you launching a podcast just to "hit record and talk with your buddies"? If so, you're setting yourself up for failure. Today, we are joined by podcast producer and strategist Sara Lohse, founder of Branded Media. Sarah breaks down why strategy must always precede content, and why chasing millions of downloads is the wrong goal for business owners. In this episode, we explore the concept of "Return on Impact."
Do you want to host a podcast that actually stands out in a crowded market? Today, we are joined by Tommy Serafinski, host of the Conservation and Science podcast. Tommy reveals how he uses his platform to navigate highly nuanced topics and bring opposing sides together through the power of genuine curiosity.
Is your podcast just noise, or are you building a legacy? Today, we sit down with Dave Jackson, a true OG of the podcasting world who started back in 2005.
Dave shares his incredible journey from a copier technician to a Podcast Hall of Famer and founder of the School of Podcasting.
When you want to scale a business, you often look to logic, data, and systems. Unfortunately, when it comes to content creation, many business owners abandon that analytical mindset and fall into a "messy," unpredictable world of noise. They start creating random content that lacks intent, and therefore purpose.
When you want to truly understand an industry, you talk to the insiders. This week, we sat down with Kendall Breitman, the Community Manager for Riverside.fm and a former journalist for NBC and Bloomberg.
In the fast-paced world of modern marketing, many business owners feel like they are standing at a station watching the "opportunity bus" drive by. On a recent episode of Podcasting Momentum, host Josh Troche sat down with Mitch Carson, a former Home Shopping Network pitchman and global keynote speaker, to discuss the "30-year bridge" from traditional television to the burgeoning world of digital audio.
Is your podcast just noise, or are you building a movement? Today, we sit down with Ande Lyons, a podcasting powerhouse who has been behind the mic since 2012.
Ande explains how she successfully pivoted her brand from startup coaching to the pro-aging movement using the power of audio. One of the main topics that we dive into is exploring the concept that "community outlives downloads." .
