In the fast-paced world of modern marketing, many business owners feel like they are standing at a station watching the "opportunity bus" drive by. On a recent episode of Podcasting Momentum, host Josh Troche sat down with Mitch Carson, a former Home Shopping Network pitchman and global keynote speaker, to discuss the "30-year bridge" from traditional television to the burgeoning world of digital audio.

When you want to scale a business, you often look to logic, data, and systems. Unfortunately, when it comes to content creation, many business owners abandon that analytical mindset and fall into a "messy," unpredictable world of noise. They start creating random content that lacks intent, and therefore purpose.