If you started a podcast today, you’d be joining a crowded field. But imagine starting one in 2005, when you had to manually code your own RSS feed and explain to everyone what a "podcast" even was. That is exactly what Dave Jackson did.
Community Outlives Downloads: How to Build a Podcast Fanbase That Actually Buys
The Systems-First Approach to Podcast Lead Generation: Lessons from Nathalie Doremieux
When you want to scale a business, you often look to logic, data, and systems. Unfortunately, when it comes to content creation, many business owners abandon that analytical mindset and fall into a "messy," unpredictable world of noise. They start creeating random content that lacks intent, and therefore purpose.
Beyond the Mic: Lessons on Brand Authority and Community from Riverside.fm
The Progress Bus: Why Your Personal Brand Needs Podcasting to Move Forward
In the fast-paced world of modern marketing, many business owners feel like they are standing at a station watching the "opportunity bus" drive by. On a recent episode of Podcasting Momentum, host Josh Troche sat down with Mitch Carson, a former Home Shopping Network pitchman and global keynote speaker, to discuss the "30-year bridge" from traditional television to the burgeoning world of digital audio.
The "Overnight Success" Myth: Why Your Podcast Needs the Long Game with Reilly Stith
In the world of digital marketing, we are constantly bombarded with stories of "going viral" and instant fame. But if you are a business owner or a marketing manager, you know the truth is much grittier. Real brand building with podcasting isn't about a single lucky break; it’s about persistence, personality, and the willingness to start small.
From Camera-Shy to Content Powerhouse: Why Your Brand Needs a Video-First Strategy
Many small business owners and marketing managers view video as a mountain too high to climb. Whether it’s the "tech headache" or a deep-seated fear of being on camera, video often gets pushed to the bottom of the priority list. However, as Katie Fawkes, Marketing Manager at Ecamm Live, recently shared on the Podcasting Momentum podcast, conquering that mountain is the single most effective way to fuel your brand's growth.
Overcoming the "Camera Paralysis"
Katie’s journey into the world of video wasn't a straight line. With a background in English Literature, she initially envisioned a quiet career as a novelist, wiritng and editing books in a dark room. When she joined the Ecamm team seven years ago, she swore she would never go on camera.
Whenever a camera was pointed at her, she would experience physical shaking and lose her train of thought. She eventually pushed through this fear because she realized that video is where modern storytelling is heading. It’s about creating relatable, human content. Her "trial by fire" into live streaming proved that anyone can learn to be comfortable on camera with the right mindset.
The "Video-First" Advantage
If you are looking for a way to master brand building with podcasting, Katie advocates for a "video-first" approach. While podcasting has traditionally been an audio-only medium, starting with video provides a massive efficiency boost for your marketing team.
Once you have a high-quality video recording, you have everything you need for a comprehensive content strategy:
Audio Extraction: Your high-quality audio can be stripped out to serve as the traditional podcast episode.
Clips and Promos: You can pull short, engaging video clips for social media marketing.
Written Content: Use the transcript to quickly craft emails, newsletters, and blog posts.
Starting with the "hardest" part, the video, makes every other step feel like a "slide downhill". This is the ultimate hack for podcast content repurposing services.
Clarity Over Complexity: Keep Your Setup Simple
One of the biggest barriers to remote video podcast production is "gear fear". Many business owners feel they need a full TV studio before they can hit record. Katie preaches a philosophy of "clarity over complexity".
To get started, you don't need a data center's worth of equipment. In fact, you can start with just your phone. Katie’s own professional setup is surprisingly streamlined:
A 4K webcam that costs approximately $129.
A high-quality USB microphone
Simple recording software like Ecamm Live.
A simpler setup is easier to fix if something goes wrong and makes you more consistent. Consistency, rather than expensive gear, is what truly builds your audience.
2026 Trends: The Return to Human Connection
As we move into 2026, the marketing landscape is shifting. With the rise of AI-generated content, there is a growing lack of trust in super-polished, curated media. Katie predicts a major swing back toward "real people doing real things".
Live streaming and video podcasting are becoming the "counterculture" to the rise of the robots. Audiences want to see the "bumpy" moments. The cat walking across the keyboard or the occasional stumble because it proves you are a real human being. This authenticity is the engine behind successful podcast lead generation.
Take the Next Step in Your Podcasting Journey
Stop letting complexity hold your brand back. Whether you are just starting or looking to improve your current show, Pedal Stomper Productions is here to help you navigate the "Video-First Mountain."
Why "Everyone is No One": The Scary but Essential Power of Niching Down
In the world of digital marketing, there is a common fear that narrowing your focus means turning away money. Small and medium business owners often feel the pressure to be as popular as possible, reaching every potential customer under the sun. But as Adrienne Wilkerson, co-founder of Beacon Media + Marketing, explains in a recent episode of Podcasting Momentum, trying to talk to everyone usually results in talking to absolutely no one.
How a Trial Lawyer Transformed His Podcast from Marketing Tool to Masterclass
When most people think of trial lawyers, they picture high-stakes courtrooms and carefully prepared legal briefs. They’re not thinking of recording studios and podcast microphones. But for Andy Goldwasser, an experienced trial lawyer, stepping into a podcast studio became one of the most impactful decisions of his career. Initially launched as a marketing tool, Andy’s podcast, Trial War Stories, has since evolved into a powerful educational platform for himself and for his fellow attorneys.
Strategy, Systems, and Staying Power: The Podcasting Blueprint with Greg Wasserman
Too many business podcasts begin with a burst of enthusiasm and end with a whimper. If you’re a small business owner or marketing manager wondering why your podcast isn’t bringing the ROI you hoped for, you’re not alone. In our latest episode, we sat down with Greg Wasserman, Head of Relationships at RSS.com, to uncover the missing pieces. Spoiler alert: it’s strategy, systems, and staying power.
How Podcasting Transformed Sales Strategy: Lessons from Rob Durant
How One Podcast is Transforming School Nutrition—and What Podcasters Can Learn From It
Sustainable Messaging and Podcasting: How Jo Long Is Amplifying Responsible Business Practices
Real Estate Tech: How a Podcast Became the Best Marketing Move Offerin Made
Thinking about starting a podcast for your business but not sure where to begin?
You’re not alone. Darrin Grella, CEO of OfferIn, a real estate offer management startup, felt the same way. We had a lot of conversations with Darrin, Ben, and Kevin before we got rolling. They saw the value, it was really just getting to the point of executing on the podcast. It was just a few episodes into launching the podcast that Darrin realized it was one of the smartest marketing moves his company could make. For him, the best part was that he didn’t need to be a marketing expert to make it work.
Chewing the Crust: How One Podcaster Turns Real-Life Struggles Into Authentic Content Gold
That’s exactly what Mark Grimes, host of Chewing the Crust and author of The Pie-Eating Man’s Guide to a Healthy Mind, has done. His journey from working-class dad with a passion for mental health to podcast host with million-follower guests is a masterclass in authenticity, relatability, and resilience.
How Gary Stocker Used Podcasting to Expose a Crumbling College System (And Built a Business Doing It)
If you’ve ever thought about launching a podcast and were told to “find your niche,” take notes from Gary Stocker.
Gary didn’t just find a niche. He started from scratch and created his own.
He launched This Week in College Viability, a podcast that boldly calls out financial instability in higher education. It challenges bloated college marketing narratives and most impressively, powers a real business that helps families and schools alike understand which institutions are financially sustainable. After all, higher education is a huge investment. People want to make sure that they are not only investing in their education, but doing it with a financially sound institution.
Saving Lives with a Podcast
When Jason Stone was diagnosed with stage four prostate cancer, he knew he had to do something—but instead of hiding, he hit record. He launched a YouTube channel and podcast to share his raw, unfiltered journey. What started as a deeply personal form of storytelling has grown into a powerful platform that’s helping thousands of men better understand, confront, and navigate prostate cancer.
Podcasting Making a Superpower: How Nicolas Comstock Turned His Voice Into a Tool for Advocacy and Change
What if someone told you you were unemployable?
For Nicolas Comstock, that was a reality that he turned into his motivation. Instead of accepting limitations, he carved out a platform, a community, and a purpose through podcasting. Your story or situation is statistically speaking, different that his. If you’re a small business owner, marketing manager, or a content creator-in-the-making, his journey of overcoming by adapting is one you need to hear.
Why Your Podcast’s Origin Story Matters: Lessons from Kevin Anthony of The Love Lab
This episode marks a turning point for us at Pedal Stomper Productions. We’re pivoting our podcast to spotlight one essential question: Why did you start your podcast, and what lessons have you learned? Our first guest in this new format sets a high bar. Kevin Anthony of The Love Lab Podcast has a show with over 105,000 YouTube subscribers and when you hear him speak, we think you'll know why.
When and How to Pivot Your Podcast for Business Growth
Every podcaster hits a crossroads. Maybe your business goals have shifted. Maybe growth has slowed. Or perhaps you're finding it tougher to get excited about creating another episode. This doesn’t mean that it's the end of the road for your podcast. It means it’s time for a pivot for you and your episodes.