Saving Lives with a Podcast

Why This Matters for Every Man (and the People Who Love Them)

When Jason Stone was diagnosed with stage four prostate cancer, he knew he had to do something—but instead of hiding, he hit record. He launched a YouTube channel and podcast to share his raw, unfiltered journey. What started as a deeply personal form of storytelling has grown into a powerful platform that’s helping thousands of men better understand, confront, and navigate prostate cancer.

For small business owners and marketing managers exploring podcasting as a tool, Jason's journey is a masterclass in how authentic, mission-driven content can create community, build trust, and even save lives.

The Power of Purpose: Why Jason Started

Jason’s first episode was recorded in a craft room surrounded by rocket parts and leatherwork. It wasn’t polished. It wasn’t scripted. But it was real.

If you’re thinking about starting your own podcast, this is where to take notes. You don’t need the perfect gear or a flashy studio to begin. You just need a message that matters and the courage to hit record. Jason didn’t wait until everything was “ready”—he started with what he had, and that made it more powerful.

"This shouldn't have happened. I should have known what to look for," Jason reflects. That regret became his call to action. He had a mic, a camera, and most importantly, a message: Get your PSA checked.

The Big Lesson: Just Start

One of the most practical takeaways for anyone considering podcasting? Don’t let the gear stop you. Jason's advice: "Get a $20 lav mic from Amazon, plug it into your phone, and start talking."
If you're a business owner or marketing manager, consider this: Jason didn’t start with a podcast strategy. He started with passion and grew from there. That authenticity resonated more than any SEO hack ever could.

From Talking to Tribe: Building a Community Through Content

Jason thought he was just documenting his journey. Instead, he found himself building a community. One viewer reached out saying, "Your videos made me go check my PSA again. Looks like there's a recurrence. Dude, you might have saved my life."
And that’s not a one-off.
His content now includes over 100 long-form videos, hundreds of shorts, and dozens of interviews with fellow patients, doctors, and caregivers. The variety of perspectives makes his channel a one-stop resource for anyone navigating prostate cancer.

This is the power of community-based content. Whether you’re sharing a personal diagnosis or championing a business mission, a strong, clear message can become a rallying point. People with similar interests or problems will gather—offering support, insight, and even solutions. That shared purpose could revolve around your brand, your values, or your service—and the relationships built there can be far more powerful than a customer list.

Why Vulnerability Wins

Jason’s videos often start with him saying, "I'm not feeling it today." And then he hits record anyway.
In the world of small business podcasting, this is gold. People don’t connect with perfection; they connect with honesty. Whether you're talking about cancer or cash flow, showing up authentically builds deeper trust.

Positive Energy is Contagious (and Essential)

One striking observation Jason's mom made after watching his interviews? Everyone he talks to is hopeful. Everyone is looking forward. That energy matters—to viewers, to listeners, and to the creator.
As a business, if you're not genuinely excited about what you're offering or talking about, it's going to show. Jason proves that passion and positivity fuel engagement.

Content Strategy Without Realizing It

At first, Jason posted when he felt like it. No calendar, no schedule. But when he saw the impact, he got more intentional. Still, he resists the pressure to "perform."
This organic approach worked for him because his priority was always service, not stats. That said, he now actively nurtures the audience. He replies to comments, reaches out to people privately, and even sends text check-ins. That's not a follower base. That's a tribe.

Real Talk for Podcasters: Jason’s Advice

Jason shares two core pieces of advice for aspiring podcasters:

  • Don’t Let Equipment Hold You Back. Use what you have. Start now.

  • Don’t Podcast Just to Podcast. Make sure your content comes from genuine passion or curiosity. That’s what keeps listeners coming back.

For Business Podcasts: What You Can Learn

Jason’s podcast isn’t a business podcast, but his approach applies beautifully:

  • Start with service. Don’t focus on what you’ll get; focus on what you can give.

  • Speak to a niche. Jason speaks to men with prostate cancer. Who are you speaking to?

  • Show up consistently, even on the tough days. The long game matters.

  • Use podcasting as a tool to build community. Not just customers.

Calls to Action


Jason didn’t start with a marketing funnel or a content calendar. He started with a diagnosis and a desire to make sure fewer men suffer in silence. Today, he's not just surviving; he’s thriving, and he's taking thousands of men with him on the journey.