If you’ve ever thought about launching a podcast and were told to “find your niche,” take notes from Gary Stocker.

Gary didn’t just find a niche. He started from scratch and created his own.

He launched This Week in College Viability, a podcast that boldly calls out financial instability in higher education. It challenges bloated college marketing narratives and most impressively, powers a real business that helps families and schools alike understand which institutions are financially sustainable. After all, higher education is a huge investment. People want to make sure that they are not only investing in their education, but doing it with a financially sound institution.