podcasting for business

How Podcasting Transformed Sales Strategy: Lessons from Rob Durant

How Podcasting Transformed Sales Strategy: Lessons from Rob Durant

Rob Durant realized that excellent customer service and effective sales share almost the same DNA. Both require asking questions to identify root causes and offering viable solutions.

How Gary Stocker Used Podcasting to Expose a Crumbling College System (And Built a Business Doing It)

How Gary Stocker Used Podcasting to Expose a Crumbling College System (And Built a Business Doing It)

If you’ve ever thought about launching a podcast and were told to “find your niche,” take notes from Gary Stocker.

Gary didn’t just find a niche. He started from scratch and created his own.

He launched This Week in College Viability, a podcast that boldly calls out financial instability in higher education. It challenges bloated college marketing narratives and most impressively, powers a real business that helps families and schools alike understand which institutions are financially sustainable. After all, higher education is a huge investment. People want to make sure that they are not only investing in their education, but doing it with a financially sound institution.