New format, new mission.
This episode marks a turning point for us at Pedal Stomper Productions. We’re pivoting our podcast to spotlight one essential question: Why did you start your podcast, and what lessons have you learned? Our first guest in this new format sets a high bar. Kevin Anthony of The Love Lab Podcast has a show with over 105,000 YouTube subscribers and when you hear him speak, we think you'll know why.
This article breaks down some of the pieces of the conversation. We go deeper here in the blog though as we know you're looking for that background information.
One of the main things that we will dive into this week is how understanding your “why” is foundational to building an engaging and effective podcast. This is especially for business owners and marketing leaders aiming to grow their brand through content.
From Casual Walks to Podcast Success: Kevin’s Origin Story
Before the cameras, before the microphones, and before the 100k+ subscribers, Kevin and his wife were just two relationship coaches taking morning walks and sharing ideas. Their conversations were insightful, often inspired by real client stories. Eventually they started to think, “Other people could benefit from hearing these conversations.”
That simple intention to share value was the seed that grew into The Love Lab Podcast. It didn’t start as a branding exercise or a marketing ploy. It simply started as a gift to his audience as an expert in his field.
Think about how much time you’ve spent building your business, navigating challenges, and learning the ins and outs of your field. Whether you realize it or not, that makes you an expert. Sharing that expertise through podcasting or any other content channel can be one of the most approachable and effective ways to establish credibility and connect with your audience.
What to Expect (and What Not To): The Realities of Podcasting
In spite of what your teenage nephew says, podcasting isn’t a shortcut to internet fame or instant ROI. A lot of people start out thinking, “I’ll get a few episodes out, ask my friends to share, and boom, traction!” Most podcasts and podcasters have a very different experience, and Kevin Anthony knew that he was not alone in this.
Even with a robust network, he found that personal connections didn’t automatically translate into listeners or shares. The real audience came from consistent, intentional outreach and delivering true value. Simply put, no one will market your podcast better than you.
Equally important to consider when starting on or working on your podcast: the money and clients don’t pour in on day one. Go into podcasting with the mindset of playing the long game. Think of your show as a relationship builder, not next week's sales funnel. When you shift the focus from immediate gain to long-term trust, the benefits compound over time. Authentic conversations become your strongest sources of client leads because they've been built over time.
Pivoting with Purpose and Listening to Your Audience
As your podcast grows, your format might need to evolve. For Kevin, a major pivot came after losing his co-host that was also his wife. He briefly tried hosting the show and having guests, but ultimately learned by looking at his analytics, direct feedback, and episode performance that his solo episodes resonated most.
Another pivotal earlier shift came from his listeners’ request to see the people behind the voices. The podcast, which began as audio-only, expanded to include video. That one change significantly boosted engagement and helped form a deeper connection with his audience. It also reinforced the value of showing up consistently and authentically and on top of that, the additionally media that could be created in the form of shorts and reels helped in a huge way in terms of the discovery of his channel.
The key to all of this? Listen to your audience with a critical and strategic ear. Check your analytics. Read your reviews. Scan the comments. Patterns will emerge. When multiple people echo the same feedback or a particular format clearly performs better, that’s when you consider a shift.
On the flip side, don’t panic over one offhand comment. Changing your podcast based on a single piece of feedback can derail the vision that made your show special in the first place. Let trends, not one-offs, guide your evolution.
Creating a community around your podcast means valuing their voice while keeping your goals at the center. Feedback is fuel, not a steering wheel.
Why Podcasting Matters—and Why You Should Start One
Podcasting remains one of the most resilient platforms in today’s digital world. In an environment where social media algorithms shift constantly and certain industries face heavy censorship, podcasting gives you something rare: ownership. Your RSS feed isn’t at the mercy of a platform’s whims. It’s yours—and it can reach people directly.
That’s why Kevin’s simple advice resonates so powerfully: “Just do it.” Don’t overcomplicate it. What matters more than setup is consistency and authenticity. Your audience is tuning in to hear you. If you’re genuine, generous, and willing to keep showing up, your podcast will grow into something powerful—both for your listeners and for your business.
Final Thought: Ask Yourself “Why?”
If you're struggling with growth or content clarity, stop and ask:
Why am I podcasting?
Who is it for?
What are they gaining?
When your podcast is rooted in serving your audience, everything else—from marketing to monetization—starts to click.
Want to Launch or Level-Up Your Podcast?
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Let’s make podcasting the most effective tool in your marketing strategy.