When you want to truly understand an industry, you talk to the insiders. This week, we sat down with Kendall Breitman, the Community Manager for Riverside.fm and a former journalist for NBC and Bloomberg.
Why "Good Enough" Audio is Killing Your Brand Authority
One of the biggest hurdles for small and mid sized businesses is the temptation to record on "meeting apps" like Zoom or Microsoft Teams. While these are great for internal syncs, they weren't designed for high-quality content.
Compression is the Enemy: Recording on these platforms often results in "compressed as hell" audio and pixely video.
The Loss of Authority: Kendall notes that brand authority is significantly lost when content isn't a "pleasure to watch".
The Professional Edge: High-quality, uncompressed recording makes you look professional and helps gain the trust of your audience.
Investing in professional remote video podcast production ensures your first impression isn't a pixelated, horrible sounding one.
The Unsung Hero: Transcripts for Content Repurposing
If you think a podcast is just a video or audio file, you’re missing out on what Kendall calls the "unsung hero" of production: the transcript.
Transcripts are the foundation of effective podcast content repurposing services. You can transform a single interview into:
Marketing Insights: Use tools like ChatGPT to find common terms and "real marketing insights" from user interviews.
Blog Articles: Turn your spoken insights into long-form SEO content.
Newsletters: Easily pull the best quotes for your weekly email blasts.
Building a "Human" Brand Community
The one thing that I noticed is that the word "community" came up frequently in our talk. Why? It’s not just because Kendall is the Community Manager for Riverside.fm. Kendall and I both feel that it is because the brands winning right now are the ones that lean into their "human-ness".
Peer-to-Peer Recommendations: People don't just love a web page; they love products recommended by their community on platforms like Reddit or YouTube.
Human Connection: Podcasting is a long-form medium built entirely on human connection and learning about people.
Real-Time Engagement: Tools like live streaming (now supported by Riverside) allow you to get in front of your community in real-time to build deeper loyalty.
Advice for the Cautious: "Lean into the Cringe"
Starting a podcast can be intimidating. Kendall’s top advice for business owners? Just be cringe. Many successful creators worry about how they will be perceived, but the key is to have the discussion with yourself and go for it anyway.
Don't let perfectionism stop you from hitting record. Every mistake is simply part of the process of honing your message.
Ready to Start Your Podcasting Journey?
At Pedal Stomper Productions, we help you navigate the technical world of remote video podcast production so you can focus on building your community.
Whether you need help with the initial recording or expert podcast content repurposing services to make your transcripts work harder, we’re here to help.